Esprit's Denim Revolution

A new line of denim threads introduces '24-hour' comfort concept.

Esprit Denim
By Claire Carruthers
Nov 04, 2013

Sugary Sixties brand Esprit has gone all rocky, by launching a new line of denim: Multi-fit jeans in cuts that include skinny, slim, straight and jegging, and a selection of shirts and mixed-material hoodies and jackets, for both men and women. The sell of the collection is based on a ‘24-hour’ concept – apparently, this denim is so comfy you could sleep in it.