A Diamond in the Rough
Hedi Slimane's latest launch for Saint Laurent.


Since taking the reins at French fashion giant Saint Laurent, Hedi Slimane has dirtied the house codes by aligning the brand to music and a grungier, underground aesthetic. In the hands of another designer, the launch of a diamond jewelry collection might seem like a contradiction, but Slimane works his magic to keep both campaign and product in tune with his subversive vision.
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