Power to the People
New Diesel artistic director, Nicola Formichetti, launches Reboot Fall 2013 campaign
SuppliedIn his first advertising campaign as artistic director of Diesel, Thierry Mugler alumni Nicola Formichetti has gone against the fashion grain – no models. Instead, he has teamed up with Dutch husband-and-wife photography duo (and the directors behind Gaga’s “Applause” video), Inez & Vinoodh, to create a series of portraits featuring some of the most individual up-and-coming creatives in fashion, art and beyond, including Bronx-born graffiti artist Michele Calderon, elusive electro-house DJ Bob Rifo and the first female to be signed as a male model, former Olympian Casey Legler.
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