THE SHOP: Top T-Shirts
London-based brand gives the classic tee a luxe twist.
Independent London-based label Serge DeNimes specializes in limited edition, individually dyed T-shirts featuring designs created in-house by founder artist (and reality TV star) Oliver Proudlock. Inspired by a series of photographs taken in 1978 by Proudlock’s mother Lena, the Rio collection (pictured) offers beautifully evocative imagery on wearable, super-soft cotton tees – cut for men but with a unisex appeal. Beanies, caps, tanks and jewelry add to an intelligent brand portfolio.
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