The Narcicyst Stars in New Ray-Ban Campaign

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Yassin Alsalman, better known as The Narcicyst, interviews a number of Dubai-based artists in a new promotional video for Ray-Ban’s “Order of Never Hide” campaign. And reveals a secret of his own: He’s actually a narcissist.

The Iraqi-Canadian MC is no stranger to performing on film – he starred in the Dubai-based feature City of Life. Among those he interviews are graffiti artist El Seed (whose secret is that people sometimes think he’s The Narcicyst and he doesn’t always correct them) and DJ Dany Neville, who reveals an occasional lack of personal hygiene.

Another video in the series – “Tough as Leather” features Emirati weightlifter Amna Al Haddad, who discusses her dream of competing in the 2016 Olympics.

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